The defence of bricks and mortar retailing

Roderick Duncan, Terence Bossomaier, Steven D'Alessandro

Research output: Book chapter/Published conference paperConference paperpeer-review

1 Citation (Scopus)
45 Downloads (Pure)


The traditional retailing sector is under pressure through competition from low-cost online retailers. Certain types of retailers, such as stores selling music and videos, have shrunk dramatically with the introduction of new forms of online retailing in Amazon and iTunes, while other retailers including bookstores are threatened. Yet for other products such as mobile phones, bricks and mortar stores are thriving in this new environment. We develop an agent-based model to study the effect of online retailing on bricks-and-mortar retailers and to predict the types of products most at risk of vanishing from bricks and mortar stores. We develop two factors, immediacy and post-sales service, which help predict the products which will move predominantly to online retailing. This paper also examines possible strategies that bricks and mortar retailers can use to adapt to online competition and the possible use of hybrid channels (a combination of online and offline retailers) by consumers.
Original languageEnglish
Title of host publicationProceedings of the 13th International Conference on Modeling and Applied Simulation
EditorsA. Bruzzone, F. Felice, M. Massei, Y. Merkuryev , A. Solis, G. Zacharewicz
Place of PublicationItaly
PublisherCAL-TEK S.r.l.
Number of pages6
ISBN (Electronic)9788897999348
ISBN (Print)9781634393171
Publication statusPublished - 2014
Event13th International Conference on Modeling and Applied Simulation: MAS 2014 - Agora Multi-Purpose Complex, University of Bordeaux, Bordeaux, France
Duration: 10 Sept 201412 Sept 2014 (Conference website)


Conference13th International Conference on Modeling and Applied Simulation
Internet address


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