The Development of Trust at the Early Stages of the Relationship Lifecycle for Cross-Cultural Business to Business Relationships

Troy Heffernan

    Research output: Book chapter/Published conference paperConference paperpeer-review

    Original languageEnglish
    Title of host publicationMarketing across Borders and Boundaries
    Subtitle of host publicationUnderstanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment. 2003 World Marketing Congress Proceedings: Academy of Marketing Science
    EditorsJeffrey Lewin
    Place of PublicationBostan, USA
    PublisherBostan College
    ISBN (Electronic)0093783061
    Publication statusPublished - 2003
    EventWorld Marketing Congress Conference - Perth, Australia, Australia
    Duration: 11 Jun 200314 Jun 2003


    ConferenceWorld Marketing Congress Conference

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