The Effect of Downsizing on Market Orientation: The Mediating Roles of Trust and Commitment

Mark Farrell

Research output: Contribution to journalArticlepeer-review

6 Citations (Scopus)

Abstract

Evidence suggests that organizations are continuing to downsize, whilst simultaneously attempting to embrace an organizational market orientation. Data is analysed from 2,000 organisations, using a structural equation modelling approach, (SEM). The findings suggest that downsizing - seeking efficiencies through reducing the number of employees, has a negative effect on employee trust, and employee commitment to a customer focus. Results suggest that employee trust has a positive effect on employee commitment to a customer focus and market orientation, and employee commitment to customer focus has a positive effect on market orientation.
Original languageEnglish
Pages (from-to)55-74
Number of pages20
JournalJournal of Strategic Marketing
Volume11
Issue number1
DOIs
Publication statusPublished - 2003

Fingerprint Dive into the research topics of 'The Effect of Downsizing on Market Orientation: The Mediating Roles of Trust and Commitment'. Together they form a unique fingerprint.

Cite this