TY - JOUR
T1 - The Effect of Downsizing on Market Orientation
T2 - The Mediating Roles of Trust and Commitment
AU - Farrell, Mark
N1 - Imported on 12 Apr 2017 - DigiTool details were: Journal title (773t) = Journal of Strategic Marketing. ISSNs: 0965-254X;
PY - 2003
Y1 - 2003
N2 - Evidence suggests that organizations are continuing to downsize, whilst simultaneously attempting to embrace an organizational market orientation. Data is analysed from 2,000 organisations, using a structural equation modelling approach, (SEM). The findings suggest that downsizing - seeking efficiencies through reducing the number of employees, has a negative effect on employee trust, and employee commitment to a customer focus. Results suggest that employee trust has a positive effect on employee commitment to a customer focus and market orientation, and employee commitment to customer focus has a positive effect on market orientation.
AB - Evidence suggests that organizations are continuing to downsize, whilst simultaneously attempting to embrace an organizational market orientation. Data is analysed from 2,000 organisations, using a structural equation modelling approach, (SEM). The findings suggest that downsizing - seeking efficiencies through reducing the number of employees, has a negative effect on employee trust, and employee commitment to a customer focus. Results suggest that employee trust has a positive effect on employee commitment to a customer focus and market orientation, and employee commitment to customer focus has a positive effect on market orientation.
KW - Commitment
KW - Market Orientation
KW - Organisational Downsizing
KW - Trust
U2 - 10.1080/0965254032000069748
DO - 10.1080/0965254032000069748
M3 - Article
SN - 0965-254X
VL - 11
SP - 55
EP - 74
JO - Journal of Strategic Marketing
JF - Journal of Strategic Marketing
IS - 1
ER -
