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The factors influencing effective strategies used to market library services and resources
Zhixian (George) Yi
Information and Communication Studies
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Keyphrases
Effective Strategies
100%
Marketing Strategy
100%
Library Services
100%
Library Resources
100%
Academic Librarians
66%
Marketing Approach
66%
Online Survey
33%
Descriptive Statistics
33%
Academic Libraries
33%
Education Level
33%
Total Population
33%
Ordinal Regression
33%
Web 2.0 Tools
33%
Inferential Statistics
33%
Librarian Perceptions
33%
Market Resources
33%
Market Services
33%
Marketing Mix Strategy
33%
Social Sciences
Libraries
100%
Marketing Strategy
100%
Academic Libraries
33%
Education Level
33%
Personnel
33%
Online Survey
33%
Web 2.0
33%
Inferential Statistics
33%