The financial implications of advertising as an investment

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	43-52
Number of pages	10
Journal	Journal of Advertising Research
Volume	36
Issue number	4
Publication status	Published - Jul 1996

Cite this

@article{d71da33cc92347baa8a0ebf4e12578dc,

title = "The financial implications of advertising as an investment",

author = "White, {John B.} and Miles, {Morgan P.}",

year = "1996",

month = jul,

language = "English",

volume = "36",

pages = "43--52",

journal = "Journal of Advertising Research",

issn = "0021-8499",

publisher = "The Advertising Research Foundation",

number = "4",

}

TY - JOUR

T1 - The financial implications of advertising as an investment

AU - White, John B.

AU - Miles, Morgan P.

PY - 1996/7

Y1 - 1996/7

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M3 - Article

AN - SCOPUS:0042518652

SN - 0021-8499

VL - 36

SP - 43

EP - 52

JO - Journal of Advertising Research

JF - Journal of Advertising Research

IS - 4

ER -