The impact of culture-specific variables on pre-purchase decisions of minorities in a host country: a study of Turkish minorities in Germany

Keyphrases

• Host Country 100%
• Germany 100%
• Purchase Decision 100%
• Pre-purchase 100%
• Culture-specific 100%
• Turkish Minority 100%
• Specific Factors 75%
• Buying Behaviour 75%
• Consumer Behaviour 50%
• Local Markets 50%
• Focus Group Interviews 25%
• Online Survey 25%
• Cultural Practices 25%
• Chi-square Test 25%
• Subculture 25%
• Ethnic Minorities 25%
• Ethnic Groups 25%
• National Market 25%
• Country of Origin 25%
• Mixed Methodology 25%
• Globalization Processes 25%
• Research Traditions 25%
• Need to Know 25%
• Cultural Impact 25%
• European Countries 25%
• International Marketing 25%
• Purchase Behavior 25%
• Market Needs 25%
• Acculturation 25%
• Economic Globalization 25%
• Buying 25%
• Marketing Management 25%
• Sales Strategy 25%
• Culture Influence 25%
• Cultural Globalization 25%
• Corporate Success 25%
• Role of Culture 25%
• Cross-border Migration 25%
• Ethnic Characteristics 25%
• Market Characteristics 25%
• Cultural Research 25%
• Marketing Design 25%
• Turkish Population 25%
• Cultural Entity 25%
• Cultural Symbols 25%
• National Boundaries 25%

Social Sciences

• Buying Behavior 100%
• Germany 100%
• Consumer Behavior 66%
• Country of Origin 33%
• Standards 33%
• Scientific Methods 33%
• Research Results 33%
• Focus Group 33%
• Cultural Practices 33%
• Subcultures 33%
• Cultural Factor 33%
• Acculturation 33%
• Sales Strategy 33%
• Ritual 33%
• Cultural Research 33%
• Online Survey 33%
• Cultural Globalization 33%

Economics, Econometrics and Finance

• Consumer Attitude 100%
• International Marketing 50%
• Aviation Employees 50%
• Mixed-Methods 50%