The Impact of Low Price Brands on the Order of Entry Advantage

D. Wilkie; L Johnson; Lesley White

The Impact of Low Price Brands on the Order of Entry Advantage

D. Wilkie, L Johnson, Lesley White

Faculty Office, Arts and Education

Research output: Book chapter/Published conference paper › Conference paper › peer-review

Original language	English
Title of host publication	Thought Leaders in Brand Management
Place of Publication	UK
Publisher	Palgrave Macmillan
Pages	xxxx
Publication status	Published - 2010
Event	6th Thought Leaders International Conference on Brand Management, In conjunction with a Special Edition of the Journal of Business Research - Lugano, Switzerland, Switzerland Duration: 18 Apr 2010 → 20 Apr 2010

Conference

Conference	6th Thought Leaders International Conference on Brand Management, In conjunction with a Special Edition of the Journal of Business Research
Country/Territory	Switzerland
Period	18/04/10 → 20/04/10

Cite this

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title = "The Impact of Low Price Brands on the Order of Entry Advantage",

author = "D. Wilkie and L Johnson and Lesley White",

note = "Imported on 03 May 2017 - DigiTool details were: publisher = UK: Palgrave Macmillan, 2010. editor/s (773b) = xxxx; Event dates (773o) = 18-20 April 2010; Parent title (773t) = 6th Thought Leaders International Conference on Brand Management, In conjunction with a Special Edition of the Journal of Business Research. ISSNs: 0148-2963; ; 6th Thought Leaders International Conference on Brand Management, In conjunction with a Special Edition of the Journal of Business Research ; Conference date: 18-04-2010 Through 20-04-2010",

year = "2010",

language = "English",

pages = "xxxx",

booktitle = "Thought Leaders in Brand Management",

publisher = "Palgrave Macmillan",

address = "United Kingdom",

}

TY - GEN

T1 - The Impact of Low Price Brands on the Order of Entry Advantage

AU - Wilkie, D.

AU - Johnson, L

AU - White, Lesley

N1 - Imported on 03 May 2017 - DigiTool details were: publisher = UK: Palgrave Macmillan, 2010. editor/s (773b) = xxxx; Event dates (773o) = 18-20 April 2010; Parent title (773t) = 6th Thought Leaders International Conference on Brand Management, In conjunction with a Special Edition of the Journal of Business Research. ISSNs: 0148-2963;

PY - 2010

Y1 - 2010

M3 - Conference paper

SP - xxxx

BT - Thought Leaders in Brand Management

PB - Palgrave Macmillan

CY - UK

T2 - 6th Thought Leaders International Conference on Brand Management, In conjunction with a Special Edition of the Journal of Business Research

Y2 - 18 April 2010 through 20 April 2010

ER -