The impact of market and organisational challenges on marketing strategy decision-making: A qualitative investigation of the business-to-business sector
Denise Jarratt, Ramzi Fayed
Research output: Contribution to journal › Article › peer-review
Dive into the research topics of 'The impact of market and organisational challenges on marketing strategy decision-making: A qualitative investigation of the business-to-business sector'. Together they form a unique fingerprint.