The Impact of resources and strategic orientation on small retail firm performance

Louise Grimmer, Morgan P. Miles, John Byrom, Martin Grimmer

Research output: Contribution to journalArticlepeer-review

27 Citations (Scopus)


This study examined the relationship between firm resources, strategic orientation, and performance in small retail firms. Surveys were mailed to small retailers throughout Tasmania, Australia. Responses (n = 384) showed resources positively related to performance were informational (business information systems) and access to financial capital. Strategic orientation (prospector and defender/analyzer) were positively related to performance. Further, both a prospector and defender/analyzer orientation positively mediated the relationship between resources and performance, the former being the stronger mediator. The results of this study demonstrate which firm resources relate to small retail firm performance, and the positive effect, in particular, of a prospector strategic orientation.

Original languageEnglish
Pages (from-to)7-26
Number of pages20
JournalJournal of Small Business Management
Issue numberS1
Publication statusPublished - Dec 2017


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