The impact of trust and commitment on satisfaction in the professional soccer club: sponsor relationship

A Buhler, Troy Heffernan, Paul Hewson

Research output: Book chapter/Published conference paperConference paperpeer-review

Original languageEnglish
Title of host publicationEMAC 2006 Proceedings, Sustainable Marketing Leadership
Subtitle of host publicationA synthesis of polymorphous axioms, strategies and tactics
EditorsGeorge Avlonitis
Place of PublicationAthens, Greece
PublisherAthens University of Economics & Business
Publication statusPublished - 2006
Event35th EMAC Annual Conference 2006 - Athens, Greece, Greece
Duration: 23 May 200626 May 2006


Conference35th EMAC Annual Conference 2006

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