The impact of trust and commitment on satisfaction in the professional soccer club: sponsor relationship

A Buhler, Troy Heffernan, Paul Hewson

    Research output: Book chapter/Published conference paperConference paperpeer-review

    Original languageEnglish
    Title of host publicationEMAC 2006 Proceedings, Sustainable Marketing Leadership
    Subtitle of host publicationA synthesis of polymorphous axioms, strategies and tactics
    EditorsGeorge Avlonitis
    Place of PublicationAthens, Greece
    PublisherAthens University of Economics & Business
    Publication statusPublished - 2006
    Event35th EMAC Annual Conference 2006 - Athens, Greece, Greece
    Duration: 23 May 200626 May 2006


    Conference35th EMAC Annual Conference 2006

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