The Impact of Trust and Commitment on the Success of Professional Soccer Sponsorship

Andre Bulher, Troy Heffernan

Research output: Book chapter/Published conference paperConference paper

Original languageEnglish
Title of host publicationEngagement and Change
Subtitle of host publicationManaging in a Free Trade Environment
Place of PublicationBathurst, Australia
PublisherCSU
ISBN (Electronic)1864671777
Publication statusPublished - 2006
EventInternational Conference on Contemporary Business - Leura, NSW Australia, Australia
Duration: 21 Sep 200622 Sep 2006

Conference

ConferenceInternational Conference on Contemporary Business
CountryAustralia
Period21/09/0622/09/06

Cite this

Bulher, A., & Heffernan, T. (2006). The Impact of Trust and Commitment on the Success of Professional Soccer Sponsorship. In Engagement and Change: Managing in a Free Trade Environment CSU.