The Influence of Market-Oriented Artefacts of the Firm on Sales Force Behaviour and Attitudes

Mark Farrell

Research output: Book chapter/Published conference paperConference paper

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Original languageEnglish
Title of host publicationANZMAC 2002
Place of PublicationGeelong, Victoria
PublisherDeakin University
Pages1-7
Number of pages7
ISBN (Electronic)0730025624
Publication statusPublished - 2002
EventAustralian and New Zealand Marketing Academy Conference - Melbourne, Australia
Duration: 02 Dec 200204 Dec 2002

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference
CountryAustralia
Period02/12/0204/12/02

Cite this

Farrell, M. (2002). The Influence of Market-Oriented Artefacts of the Firm on Sales Force Behaviour and Attitudes. In ANZMAC 2002 (pp. 1-7). Deakin University.