The Influence of Market-Oriented Artefacts of the Firm on Sales Force Behaviour and Attitudes

Mark Farrell

    Research output: Book chapter/Published conference paperConference paperpeer-review

    23 Downloads (Pure)
    Original languageEnglish
    Title of host publicationANZMAC 2002
    Place of PublicationGeelong, Victoria
    PublisherDeakin University
    Pages1-7
    Number of pages7
    ISBN (Electronic)0730025624
    Publication statusPublished - 2002
    EventAustralian and New Zealand Marketing Academy Conference - Melbourne, Australia
    Duration: 02 Dec 200204 Dec 2002

    Conference

    ConferenceAustralian and New Zealand Marketing Academy Conference
    Country/TerritoryAustralia
    Period02/12/0204/12/02

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