The influence of trust gender on performance over the relationship marketing lifecycle

David Dowell, Mark Morrison

Research output: Book chapter/Published conference paperConference paper

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Original languageEnglish
Title of host publicationMarketing
Subtitle of host publicationShifting the focus from mainstream to offbeat
EditorsD. Spanjaard, S. Denize, N. Sharma
Place of PublicationAustralia
PublisherANZMAC
Pages1-7
Number of pages7
ISBN (Electronic)1863081437
Publication statusPublished - 2008
EventAustralian and New Zealand Marketing Academy Conference - Olympic Park, Sydney, Australia
Duration: 01 Dec 200803 Dec 2008
http://pandora.nla.gov.au/pan/25410/20101006-0008/www.anzmac2008.org/_Proceedings/Index.html (conference info)

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference
CountryAustralia
CitySydney
Period01/12/0803/12/08
Internet address

Cite this

Dowell, D., & Morrison, M. (2008). The influence of trust gender on performance over the relationship marketing lifecycle. In D. Spanjaard, S. Denize, & N. Sharma (Eds.), Marketing: Shifting the focus from mainstream to offbeat (pp. 1-7). ANZMAC.