The influences of hedonic and utilitarian motivations on user experience and engagement within the Australian tertiary student credit card market

Rebecca L. Hogan

Research output: ThesisDoctoral Thesis

476 Downloads (Pure)

Fingerprint

Dive into the research topics of 'The influences of hedonic and utilitarian motivations on user experience and engagement within the Australian tertiary student credit card market'. Together they form a unique fingerprint.

Keyphrases

Social Sciences

Economics, Econometrics and Finance