TY - JOUR
T1 - The innovative trend of using address terms in China
AU - Lu, Jinjin
AU - Throssell, Paul
N1 - Imported on 12 Apr 2017 - DigiTool details were: Journal title (773t) = The International Journal of Interdisciplinary Cultural Studies. ISSNs: 2327-008X;
PY - 2015
Y1 - 2015
N2 - Remarkable changes have been witnessed in the areas of educational, social, and economic development inChina. These changes have resulted in the development of innovative address terms in daily communication. Inparticular, this is noticeable in the widespread use of the address terms 'Shuaìge' and 'Meinu' in the twenty-firstcentury. These terms, which were originally regarded as terms of praise to those people who look handsome and pretty,have become the most popular address terms among young and middle-aged people in urban areas in China. In order toinvestigate the factors influencing the usage of these two popular address terms, a mixed research method was used forthe research study. The results show that these two address terms, being important in social interactions, have beenchanged from their original meanings. These changes in social meanings reflect cultural connotations and also haveimportant educational implications for the younger generation.
AB - Remarkable changes have been witnessed in the areas of educational, social, and economic development inChina. These changes have resulted in the development of innovative address terms in daily communication. Inparticular, this is noticeable in the widespread use of the address terms 'Shuaìge' and 'Meinu' in the twenty-firstcentury. These terms, which were originally regarded as terms of praise to those people who look handsome and pretty,have become the most popular address terms among young and middle-aged people in urban areas in China. In order toinvestigate the factors influencing the usage of these two popular address terms, a mixed research method was used forthe research study. The results show that these two address terms, being important in social interactions, have beenchanged from their original meanings. These changes in social meanings reflect cultural connotations and also haveimportant educational implications for the younger generation.
KW - Address Terms, Politeness Theory, Education, Cultural Connotation
M3 - Article
SN - 2327-008X
VL - 10
SP - 1
EP - 11
JO - International Journal of Interdisciplinary Cultural Studies
JF - International Journal of Interdisciplinary Cultural Studies
IS - 4
ER -