The interrelationship between temporal and environmental orientation and pro-environmental consumer behaviour

Michael Jay Polonsky, Andrea Vocino, Martin Grimmer, Morgan P. Miles

Research output: Contribution to journalArticlepeer-review

32 Citations (Scopus)
5 Downloads (Pure)

Abstract

It is proposed that consumers fail to make environmentally conscious choices because they do not consider the long-term impact of their actions. This research examines the role of consumers' temporal orientation (past and future) in regard to their environmental orientation and pro-environmental consumer behaviour (PECB), using a representative sample of 2566 Australian respondents. The results identify that both future and past orientations are related to environmental orientation, with future orientation leading to increased levels of PECB and past orientation leading to reduced levels of PECB. Further, environmental orientation mediates the relationship between temporal orientation and PECB, suppressing the negative impact of high levels of past orientation.

Original languageEnglish
Pages (from-to)612-619
Number of pages8
JournalInternational Journal of Consumer Studies
Volume38
Issue number6
Early online dateAug 2014
DOIs
Publication statusPublished - 01 Nov 2014

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