The magic of social control: Governmental media control and deviantisation

Alex Zauner-De Ville

    Research output: Book chapter/Published conference paperConference paperpeer-review

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    The media is used by governments to disseminate approved discourses surrounding target groups, people and behaviours, creating and perpetuating marginalisation. Within the magicalworld of Harry Potter, the governmental mechanisms are no different to the real world. The Harry Potter series of books are part of the web of cultural texts that structure and maintainsocial constructions, and as such can provide insights to the workings of a governmental facility in the role of social control through the media. The Ministry of Magic uses thewizarding media in an attempt to control the public through deviantisation. This study focuses on sociological theories of social control and deviantisation through the media, and how the Ministry of Magic produces and reproduces discourses. There is an exploration of how the Ministry, through the media avenue used, rely upon a deficit of alternate information to ensure acceptable behaviour. An inductive content analysis is used to explore the actions of the Ministry in the framework of social control and deviantisation. This study demonstrates the methods and discourses generated, and how these are reflected in the real world
    Original languageEnglish
    Title of host publication2011 Proceedings of The Australian Sociological Association (TASA) Conference
    Subtitle of host publicationLocal Lives/Global Networks
    EditorsSteven Threadgold, Emma Kirby , John Germov
    Place of PublicationNewcastle
    PublisherThe Sociological Association of Australia (TASA)
    Number of pages12
    ISBN (Electronic)9780646567792
    Publication statusPublished - 2011
    Event2011 TASA Conference - University of Newcastle, Newcastle, Australia
    Duration: 29 Nov 201101 Dec 2011 (TASA 2011 Conference Proceedings) (Event website)


    Conference2011 TASA Conference
    Abbreviated titleLocal Lives/Global Networks
    Internet address


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