The marketing environment and market analysis

co-editor with Elliott et al

Research output: Book chapter/Published conference paper › Chapter in textbook/reference book › peer-review

Original language	English
Title of host publication	Marketing
Editors	Greg Elliott, Sharyn Rundle-Thiele, David Waller, Ingo Bentrott, Siobhan Hatton-Jones, Pete Jeans
Place of Publication	Australia
Publisher	John Wiley & Sons
Chapter	2
Pages	28-55
Number of pages	28
Edition	5th
ISBN (Electronic)	9780730382966
ISBN (Print)	9780730382959
Publication status	Published - 2021

Cite this

@inbook{ceee04ec8e1f45159fc50aaf9de66605,

title = "The marketing environment and market analysis",

author = "{co-editor with Elliott et al} and Pete Jeans",

note = "Includes bibliographical references and index.",

year = "2021",

language = "English",

isbn = "9780730382959",

pages = "28--55",

editor = "Greg Elliott and Sharyn Rundle-Thiele and Waller, {David } and Ingo Bentrott and Siobhan Hatton-Jones and Jeans, {Pete }",

booktitle = "Marketing",

publisher = "John Wiley & Sons",

address = "United States",

edition = "5th",

}

TY - CHAP

T1 - The marketing environment and market analysis

AU - co-editor with Elliott et al

AU - Jeans, Pete

N1 - Includes bibliographical references and index.

PY - 2021

Y1 - 2021

UR - https://www.wiley.com/en-au/Marketing%2C+5th+Edition-p-9780730382959

M3 - Chapter in textbook/reference book

SN - 9780730382959

SP - 28

EP - 55

BT - Marketing

A2 - Elliott, Greg

A2 - Rundle-Thiele, Sharyn

A2 - Waller, David

A2 - Bentrott, Ingo

A2 - Hatton-Jones, Siobhan

A2 - Jeans, Pete

PB - John Wiley & Sons

CY - Australia

ER -