The marketing environment and market analysis

co-editor with Elliott et al

    Research output: Book chapter/Published conference paperChapter in textbook/reference bookpeer-review

    Original languageEnglish
    Title of host publicationMarketing 5th Edition
    EditorsGreg Elliott, Sharyn Rundle-Thiele, David Waller, Ingo Bentrott, Siobhan Hatton-Jones, Pete Jeans
    Place of PublicationAustralia
    PublisherJohn Wiley & Sons
    Chapter2
    Pages1-28
    Number of pages28
    Edition5th
    ISBN (Electronic)9780730382966
    ISBN (Print)9780730382959
    Publication statusPublished - 2021

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