Original language | English |
---|---|
Title of host publication | Marketing |
Editors | Greg Elliott, Sharyn Rundle-Thiele, David Waller, Ingo Bentrott, Siobhan Hatton-Jones, Pete Jeans |
Place of Publication | Australia |
Publisher | John Wiley & Sons |
Chapter | 2 |
Pages | 28-55 |
Number of pages | 28 |
Edition | 5th |
ISBN (Electronic) | 9780730382966 |
ISBN (Print) | 9780730382959 |
Publication status | Published - 2021 |
The marketing environment and market analysis
co-editor with Elliott et al
Research output: Book chapter/Published conference paper › Chapter in textbook/reference book › peer-review