The marketing environment and market analysis

co-editor with Elliott et al

The marketing environment and market analysis

co-editor with Elliott et al

Research output: Book chapter/Published conference paper › Chapter in textbook/reference book › peer-review

Original language	English
Title of host publication	Marketing 5th Edition
Editors	Greg Elliott, Sharyn Rundle-Thiele, David Waller, Ingo Bentrott, Siobhan Hatton-Jones, Pete Jeans
Place of Publication	Australia
Publisher	John Wiley & Sons
Chapter	2
Pages	1-28
Number of pages	28
Edition	5th
ISBN (Electronic)	9780730382966
ISBN (Print)	9780730382959
Publication status	Published - 2021

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title = "The marketing environment and market analysis",

author = "{co-editor with Elliott et al} and Pete Jeans",

year = "2021",

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isbn = "9780730382959",

pages = "1--28",

editor = "Greg Elliott and Sharyn Rundle-Thiele and Waller, {David } and Ingo Bentrott and Siobhan Hatton-Jones and Jeans, {Pete }",

booktitle = "Marketing 5th Edition",

publisher = "John Wiley & Sons",

address = "United States",

edition = "5th",

}

The marketing environment and market analysis. / co-editor with Elliott et al.

Marketing 5th Edition . ed. / Greg Elliott; Sharyn Rundle-Thiele; David Waller; Ingo Bentrott; Siobhan Hatton-Jones; Pete Jeans. 5th. ed. Australia : John Wiley & Sons, 2021. p. 1-28.

Research output: Book chapter/Published conference paper › Chapter in textbook/reference book › peer-review

TY - CHAP

T1 - The marketing environment and market analysis

AU - co-editor with Elliott et al

AU - Jeans, Pete

PY - 2021

Y1 - 2021

UR - https://www.wiley.com/en-au/Marketing%2C+5th+Edition-p-9780730382959

M3 - Chapter in textbook/reference book

SN - 9780730382959

SP - 1

EP - 28

BT - Marketing 5th Edition

A2 - Elliott, Greg

A2 - Rundle-Thiele, Sharyn

A2 - Waller, David

A2 - Bentrott, Ingo

A2 - Hatton-Jones, Siobhan

A2 - Jeans, Pete

PB - John Wiley & Sons

CY - Australia

ER -

The marketing environment and market analysis

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