Abstract
As "memorable experiences" have come to be considered central to tourism, the roles played by tour guides have continued to evolve. Reviewing the guide‘s roles in light of emerging markets and other societal trends, this paper presents a typology of future guided tour experiences distinguished by the target market, style of guiding and use of communication, with varying experiential outcomes for the tourist. For most market segments, tour guides will need to become more highly skilled experience-brokers,including embracing technology to choreograph memorable experiences. To satisfy tourists in search of personalised and meaningful experiences, guides will need to actively engage tourists in the co-creation of their guided tour experiences. The typology provides a management and research framework for examining these relationships and maximising the chances of facilitating quality tourist experiences.
| Original language | English |
|---|---|
| Title of host publication | CAUTHE 2016: The changing landscape of tourism and hospitality |
| Subtitle of host publication | The impact of emerging markets and emerging destinations, proceedings of the 26th CAUTHE conference, Sydney, Australia |
| Editors | M Scerri, H Lee Keer |
| Place of Publication | Sydney |
| Publisher | Blue Mountains International Hotel Management School |
| Pages | 932-940 |
| Number of pages | 9 |
| Edition | 2016 |
| ISBN (Electronic) | 9780994514103 |
| Publication status | Published - 2016 |
| Event | CAUTHE 2016: 26th CAUTHE Conference - Wesley Conference Centre, Sydney, Australia Duration: 08 Feb 2016 → 11 Feb 2016 http://cauthe.org/services/conferences/conference-2016/ |
Conference
| Conference | CAUTHE 2016 |
|---|---|
| Abbreviated title | The Changing Landscape: The Impact of Emerging Markets and Destinations |
| Country/Territory | Australia |
| City | Sydney |
| Period | 08/02/16 → 11/02/16 |
| Internet address |