The normative grounding of social responsibility in African emerging markets

A Setho ethics approach

Research output: Book chapter/Published conference paperChapter (peer-reviewed)

Abstract

In African emerging markets (AEMs), the prevailing notions of social responsibility (SR) are based chiefly on Western ethics. Even discussions of corporate social responsibility (CSR) have, more often than not, been couched in the similar manner. Consequently, the field of CSR in AEMs is largely unaware of Setho ethics that for it are germane as a basis for thinking and talking about SR. In this chapter, the author proposes Setho ethics rooted in Botho, which sees the communal, interdependence and interrelatedness of beings, as an alternative vision of CSR in AEMs. In fact, people in Sub-Saharan Africa (SSA) see themselves in a symbiotic relationship with society, a point well-articulated by Mbiti (1969, p. 24) thus, "I am because you are, and since we are, therefore I am". This African view through the Setho ethics lenses generates a different notion of an ideal SR of business to society worth illuminating in the CSR discourse today.
Original languageEnglish
Title of host publicationEthical and social perspectives on global business interaction in emerging markets
Place of PublicationUSA
PublisherIGI Global
Chapter6
Pages97-115
Number of pages19
Edition1
ISBN (Electronic)9781466698659
ISBN (Print)9781466698642
DOIs
Publication statusPublished - Feb 2016

Publication series

NameAdvances in Business Strategy and Competitive Advantage (ABSCA)
PublisherIGI Global
ISSN (Print)2327-3429
ISSN (Electronic)2327-3437

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social responsibility
moral philosophy
market
Social responsibility
Africa
Corporate Social Responsibility
Emerging markets
interdependence
discourse

Cite this

Mofuoa, K. (2016). The normative grounding of social responsibility in African emerging markets: A Setho ethics approach. In Ethical and social perspectives on global business interaction in emerging markets (1 ed., pp. 97-115). (Advances in Business Strategy and Competitive Advantage (ABSCA)). USA: IGI Global. https://doi.org/10.4018/978-1-4666-9864-2.ch006
Mofuoa, Khali. / The normative grounding of social responsibility in African emerging markets : A Setho ethics approach. Ethical and social perspectives on global business interaction in emerging markets. 1. ed. USA : IGI Global, 2016. pp. 97-115 (Advances in Business Strategy and Competitive Advantage (ABSCA)).
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Mofuoa, K 2016, The normative grounding of social responsibility in African emerging markets: A Setho ethics approach. in Ethical and social perspectives on global business interaction in emerging markets. 1 edn, Advances in Business Strategy and Competitive Advantage (ABSCA), IGI Global, USA, pp. 97-115. https://doi.org/10.4018/978-1-4666-9864-2.ch006

The normative grounding of social responsibility in African emerging markets : A Setho ethics approach. / Mofuoa, Khali.

Ethical and social perspectives on global business interaction in emerging markets. 1. ed. USA : IGI Global, 2016. p. 97-115 (Advances in Business Strategy and Competitive Advantage (ABSCA)).

Research output: Book chapter/Published conference paperChapter (peer-reviewed)

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Mofuoa K. The normative grounding of social responsibility in African emerging markets: A Setho ethics approach. In Ethical and social perspectives on global business interaction in emerging markets. 1 ed. USA: IGI Global. 2016. p. 97-115. (Advances in Business Strategy and Competitive Advantage (ABSCA)). https://doi.org/10.4018/978-1-4666-9864-2.ch006