The Outcomes of Interpersonal Liking in Lender-Customer Relationships in the Australian Banking Sector

Amy Hawke, Troy Heffernan

Research output: Book chapter/Published conference paperConference paper

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Original languageEnglish
Title of host publicationBroadening the Boundaries
EditorsSharon Purchase
Place of PublicationPerth, Australia
PublisherThe University of Western Australia
Pages11-18
Number of pages8
ISBN (Electronic)064645546X
Publication statusPublished - 2005
EventAustralian and New Zealand Marketing Academy (ANZMAC) Conference - Fremantle, Australia, Australia
Duration: 05 Dec 200507 Dec 2005

Conference

ConferenceAustralian and New Zealand Marketing Academy (ANZMAC) Conference
CountryAustralia
Period05/12/0507/12/05

Cite this

Hawke, A., & Heffernan, T. (2005). The Outcomes of Interpersonal Liking in Lender-Customer Relationships in the Australian Banking Sector. In S. Purchase (Ed.), Broadening the Boundaries (pp. 11-18). The University of Western Australia.