The performance advantages for SMEs of product innovation and marketing resource–capability complementarity in emerging economies

Phyra Sok, Aron O'Cass, Morgan P. Miles

Research output: Contribution to journalArticlepeer-review

54 Citations (Scopus)
4 Downloads (Pure)

Fingerprint

Dive into the research topics of 'The performance advantages for SMEs of product innovation and marketing resource–capability complementarity in emerging economies'. Together they form a unique fingerprint.

Social Sciences

Computer Science

Economics, Econometrics and Finance