The potential impact of social accountability certification on marketing: A short note

Morgan P. Miles, Linda S. Munilla

Research output: Contribution to journalArticle

58 Citations (Scopus)

Abstract

Social Responsibility (SA) 8000 registration/certification is a response by the business community to address consumer and investor perceptions of the importance of emerging global social issues such as child labor, worker rights, discrimination, compensation, etc. As more U.S. and European firms outsource production to less developed nations, social, environmental, and reputational issues have become more important. SA8000 is a series of behavioral standards that represents a comprehensive, and potentially global, corporate social responsibility registration system that provides a standard of socially responsible treatment of workers. This paper explores how SA8000 adoption may impact a firm's marketing activities.

Original languageEnglish
Pages (from-to)1-11
Number of pages11
JournalJournal of Business Ethics
Volume50
Issue number1
DOIs
Publication statusPublished - Mar 2004

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