TY - JOUR
T1 - The potential impact of social accountability certification on marketing
T2 - A short note
AU - Miles, Morgan P.
AU - Munilla, Linda S.
PY - 2004/3
Y1 - 2004/3
N2 - Social Responsibility (SA) 8000 registration/certification is a response by the business community to address consumer and investor perceptions of the importance of emerging global social issues such as child labor, worker rights, discrimination, compensation, etc. As more U.S. and European firms outsource production to less developed nations, social, environmental, and reputational issues have become more important. SA8000 is a series of behavioral standards that represents a comprehensive, and potentially global, corporate social responsibility registration system that provides a standard of socially responsible treatment of workers. This paper explores how SA8000 adoption may impact a firm's marketing activities.
AB - Social Responsibility (SA) 8000 registration/certification is a response by the business community to address consumer and investor perceptions of the importance of emerging global social issues such as child labor, worker rights, discrimination, compensation, etc. As more U.S. and European firms outsource production to less developed nations, social, environmental, and reputational issues have become more important. SA8000 is a series of behavioral standards that represents a comprehensive, and potentially global, corporate social responsibility registration system that provides a standard of socially responsible treatment of workers. This paper explores how SA8000 adoption may impact a firm's marketing activities.
KW - Globalization
KW - Social responsibility
KW - Supply chain
UR - http://www.scopus.com/inward/record.url?scp=4043084872&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=4043084872&partnerID=8YFLogxK
U2 - 10.1023/B:BUSI.0000021139.94166.74
DO - 10.1023/B:BUSI.0000021139.94166.74
M3 - Article
AN - SCOPUS:4043084872
SN - 0167-4544
VL - 50
SP - 1
EP - 11
JO - Journal of Business Ethics
JF - Journal of Business Ethics
IS - 1
ER -