The power and influence of the synthetic cortex

Bruce Fell

    Research output: Book chapter/Published conference paperChapter (peer-reviewed)peer-review


    This chapter is all about Memory: my memory, your memory and, importantly, our collective memory. Memory per se is directly linked to how we neurologically process the world; how our priorities and attitudes surrounding self, sexuality, religion, design, politics, ecology, etc., are formed, reinforced and passed on to the next generation. Today we are entwined in a Buy Now Pay Later corporate memory. The product wrappers we interact with (internet, television, billboards, newspapers, etc) are more than what they seem. That is, they are more than vehicles for product promotion; they are a memory with a thousand faces. Strange because at first they don't seem like memories; the mantra to buy now and pay later seems more like a stream of consciousness than a memory.
    Original languageEnglish
    Title of host publicationSocial ecology
    Subtitle of host publicationApplying ecological understandings to our lives and our planet
    EditorsDavid Wright, Catherine E. Camden-Pratt, Stuart B. Hill
    Place of PublicationGloucestershire, UK
    PublisherHawthorn Press
    Number of pages8
    ISBN (Electronic)9781907359316
    ISBN (Print)9781907359118
    Publication statusPublished - 2011


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