The power and influence of the synthetic cortex

This chapter is all about Memory: my memory, your memory and, importantly, our collective memory. Memory per se is directly linked to how we neurologically process the world; how our priorities and attitudes surrounding self, sexuality, religion, design, politics, ecology, etc., are formed, reinforced and passed on to the next generation. Today we are entwined in a Buy Now Pay Later corporate memory. The product wrappers we interact with (internet, television, billboards, newspapers, etc) are more than what they seem. That is, they are more than vehicles for product promotion; they are a memory with a thousand faces. Strange because at first they don't seem like memories; the mantra to buy now and pay later seems more like a stream of consciousness than a memory.