This paper reports an investigation of the practice of web information architecture (IA) in small and medium enterprises (SMEs). As information delivery via the web becomes a mainstream activity in all organisations, research and practical attention to Web IA remains focused on larger organisations and a new profession of information architect. The practice of web IA in SMEs has not been widely considered. This research collects the narratives of those who practice Web IA in the smaller enterprise and reveals that the dominant voice is that of a communication and marketing practitioner, rather than information professional. The outcomes of practice in this context suffer from a lack of knowledge and expertise.
|Number of pages||28|
|Journal||The Journal of Information Architecture|
|Publication status||Published - 2013|