The role of external influences in high involvement purchase behaviour

Tahmid Nayeem, Riza Casidy

Research output: Contribution to journalArticlepeer-review

8 Citations (Scopus)
Original languageEnglish
Pages (from-to)732-745
Number of pages14
JournalMarketing Intelligence and Planning
Volume31
Issue number7
DOIs
Publication statusPublished - 2013

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