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The role of external influences in high involvement purchase behaviour
Tahmid Nayeem
, Riza Casidy
Business
Marketing Research Group
Swinburne University of Technology
Research output
:
Contribution to journal
›
Article
›
peer-review
13
Citations (Scopus)
Overview
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Keyphrases
Purchase Behavior
100%
High-involvement
100%
Consumer Decision-making Styles
100%
Family Members
60%
Purchase Decision
60%
Dealers
60%
Automobile Sales
40%
Australia
20%
Cluster Analysis
20%
World Wide Web
20%
Design Methodology
20%
Consumer Use
20%
Self-administered Questionnaire
20%
Information Type
20%
Automobile
20%
Information Importance
20%
Product-specific
20%
Consumer Style Inventory
20%
Product Features
20%
Information Message
20%
TV Ads
20%
Billboard
20%
Product Benefit
20%
Car Dealers
20%
Test Drive
20%
Information Consumers
20%
Television Advertisements
20%
Social Sciences
Decision Making
100%
Source of Information
60%
Family Member
60%
Consumer Information
20%
Australia
20%
Advertising
20%
TV
20%
Cluster Analysis
20%