The role of individualism and collectivism in low involvement purchase decisions

Keyphrases

• Buyers 50%
• Collectivism 100%
• Collectivist 100%
• Confirmatory Factor Analysis 50%
• Conscious Decision 50%
• Consumer Decision-making Styles 100%
• Consumer Style Inventory 50%
• Decision-making Styles 50%
• Exploratory Factor Analysis 50%
• Individualism 100%
• Individualism-collectivism 50%
• Individualist 100%
• Low Involvement 100%
• Low-involvement Products 50%
• Overchoice 50%
• Perfectionism 50%
• Product Sales 50%
• Purchase Decision 100%

Psychology

• Collectivism 100%
• Decision Making 100%
• Factor Analysis 33%
• Recreation 33%