TY - JOUR
T1 - The role of strategic conversations with stakeholders in the formation of corporate social responsibility strategy
AU - Miles, Morgan P.
AU - Munilla, Linda S.
AU - Darroch, Jenny
PY - 2006/12
Y1 - 2006/12
N2 - This paper explores the role of strategic conversations in corporate social responsibility (CSR) strategy formation. The authors suggest that explicitly engaging stakeholders in the CSR strategy-making process, through the mechanism of strategic conversations, will minimize future stakeholder concerns and enhance CSR strategy making. In addition, suggestions for future research are offered to enable a better understanding of effective strategic conversation processes in CSR strategy making and the resulting performance outcomes.
AB - This paper explores the role of strategic conversations in corporate social responsibility (CSR) strategy formation. The authors suggest that explicitly engaging stakeholders in the CSR strategy-making process, through the mechanism of strategic conversations, will minimize future stakeholder concerns and enhance CSR strategy making. In addition, suggestions for future research are offered to enable a better understanding of effective strategic conversation processes in CSR strategy making and the resulting performance outcomes.
KW - Boundary spanning employees
KW - Corporate social responsibility strategy
KW - Stakeholders
KW - Strategic conversations
UR - http://www.scopus.com/inward/record.url?scp=33750916750&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=33750916750&partnerID=8YFLogxK
U2 - 10.1007/s10551-006-9085-6
DO - 10.1007/s10551-006-9085-6
M3 - Article
AN - SCOPUS:33750916750
SN - 0167-4544
VL - 69
SP - 195
EP - 205
JO - Journal of Business Ethics
JF - Journal of Business Ethics
IS - 2
ER -
