Activities per year
Abstract
This research draws upon literature in the growing field of environmental communication and the field of environmental and conservation psychology to develop a framework to inform the conceptualisation, design, and implementation of environmental campaigns using visual communication to influence pro-environmental behaviours. As such, the chapter provides a rationale for the development of that framework and reports on how it has been applied in the conceptualisation, design, and implementation of an ongoing marine environment campaign for Sea Shepherd. As this research is ongoing 1 , testing the impact of the campaign on changing people's attitudes towards the environment is beyond the scope of this chapter. Instead, it will focus on outlining how the framework has been developed and how it transformed the initial campaign concept and strategy.
Original language | English |
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Title of host publication | Design Education in the Anthropocene |
Subtitle of host publication | Design Research for Change |
Editors | Paul Rodgers |
Place of Publication | New Yrok |
Publisher | Routledge |
Chapter | 9 |
Pages | 112-126 |
Number of pages | 15 |
Volume | 1 |
Edition | 1 |
ISBN (Electronic) | 9781040013052 |
ISBN (Print) | 9780367627911 |
DOIs | |
Publication status | Published - 01 Jan 2024 |
Publication series
Name | Design Research for Change |
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Publisher | Routledge |
Fingerprint
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FEDUA HDR Research Forum
Reading, T. (Participant)
Jul 2020Activity: Participating in or organising an event › Conference/Symposium › Academic
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CSU Research Seminar Series
Reading, T. (Participant)
2020Activity: Participating in or organising an event › Conference/Symposium › Academic
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P3 Symposium
Reading, T. (Participant)
2018Activity: Participating in or organising an event › Conference/Symposium › Academic