Abstract
Significant skill shortages, demographic changes and the emergence of the knowledge based economy have intensified pressure on organisations' ability to attract and retain the best employees from a tightening labour market. Organisations located in regional locations are finding it particularly difficult, in the light of regional skill shortages, to attract and retained skilled workers. These trends also relate to the emergence of work life balance (WLB) as an important strategic human resource management (HRM) issue facing both organisations and employees. Increasingly organisations are using WLB strategies as part of their employer branding strategy to attract and retain the best employees. Given that many people choose to relocate for lifestyle considerations, how can organisations use WLB employer branding strategies to attract and retain workers seeking an improved lifestyle from a location based and workplace perspective? This paper considers the WLB employer branding concept within the regional skills shortage literature and suggests a range of future research directions.
Original language | English |
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Title of host publication | AIRAANZ conference 2008 |
Subtitle of host publication | Workers, corporations and community: Facing choices for a sustainable future |
Place of Publication | Australia |
Publisher | La Trobe University |
Pages | 1-11 |
Number of pages | 11 |
Publication status | Published - 2008 |
Event | Association of Industrial Relations Academics of Australia and New Zealand Conference - Melbourne, Australia, Australia Duration: 06 Feb 2008 → 08 Feb 2008 |
Conference
Conference | Association of Industrial Relations Academics of Australia and New Zealand Conference |
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Country/Territory | Australia |
Period | 06/02/08 → 08/02/08 |