The Role of Work Life Balance Employer Brands and Regional Skill Shortages

Kerry Grigg, Debra Da Silva

Research output: Book chapter/Published conference paperConference paperpeer-review

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Abstract

Significant skill shortages, demographic changes and the emergence of the knowledge based economy have intensified pressure on organisations' ability to attract and retain the best employees from a tightening labour market. Organisations located in regional locations are finding it particularly difficult, in the light of regional skill shortages, to attract and retained skilled workers. These trends also relate to the emergence of work life balance (WLB) as an important strategic human resource management (HRM) issue facing both organisations and employees. Increasingly organisations are using WLB strategies as part of their employer branding strategy to attract and retain the best employees. Given that many people choose to relocate for lifestyle considerations, how can organisations use WLB employer branding strategies to attract and retain workers seeking an improved lifestyle from a location based and workplace perspective? This paper considers the WLB employer branding concept within the regional skills shortage literature and suggests a range of future research directions.
Original languageEnglish
Title of host publicationAIRAANZ conference 2008
Subtitle of host publicationWorkers, corporations and community: Facing choices for a sustainable future
Place of PublicationAustralia
PublisherLa Trobe University
Pages1-11
Number of pages11
Publication statusPublished - 2008
EventAssociation of Industrial Relations Academics of Australia and New Zealand Conference - Melbourne, Australia, Australia
Duration: 06 Feb 200808 Feb 2008

Conference

ConferenceAssociation of Industrial Relations Academics of Australia and New Zealand Conference
CountryAustralia
Period06/02/0808/02/08

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