The strategic value of consumer information systems: Changing the face of business and consumer connections at Nike

Paul Scifleet, Angela Lin

    Research output: Book chapter/Published conference paperChapter (peer-reviewed)peer-review

    1 Citation (Scopus)

    Abstract

    When consumers are a source of innovation and value creation, and when information is increasingly produced and reproduced by consumers we need to reconsider the scope of information systems and their role in supporting companies to create value. The development of consumer information systems in recent years can potentially help companies to create platforms that facilitate and support company-consumer collaborations that create value. This chapter discusses the theories, concepts and practices informing new modes of consumer co-creation and co-production in business and the role of consumer information systems in supporting those processes. The chapter uses Nike as a case study to illustrate how both the company and consumers are able to derive benefits from value co-creation process supported by consumer information systems.
    Original languageEnglish
    Title of host publicationConsumer information systems and relationship management
    Subtitle of host publicationDesign, implementation, and use
    Place of PublicationHershey, PA
    PublisherBusiness Science Reference
    Chapter7
    Pages110-134
    Number of pages25
    ISBN (Electronic)9781466640832
    ISBN (Print)9781466640825
    DOIs
    Publication statusPublished - 2013

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