@inbook{b4a97f9837174ea8854b783ab5c72115,
title = "The Uses of Knowledge: Collaboration, Commercialization, and the Driving Cultures Project",
abstract = "The chapter discusses the development of the Driving Cultures project as an example of an approach to humanities research that could have {\textquoteleft}commercial{\textquoteright} implications. Driving Cultures is a set of projects looking at cultures of driving and their influence on young drivers. It is meant here to be suggestive of the many possibilities there are for potential collaborations with varying degrees and types of {\textquoteleft}commercial{\textquoteright} relationship. Commercialization will be explored in a broad sense to include the need to take into account the interests of partners in research, as well as community concerns. In this sense, having in mind potential users and clearly defined outcomes, are important implications of the emphasis on commercialization. It will be argued that effective collaboration is the key to constructive commercialization. ",
keywords = "humanities, knowledge economy",
author = "Sarah Redshaw",
year = "2004",
language = "English",
isbn = "0820471402",
series = "ERUPTIONS: New Thinking Across the Disciplines",
publisher = "Peter Lang Publishing",
pages = "91--100",
editor = "Jane Kenway and Elizabeth Bullen and Simon Robb",
booktitle = "Innovation and Tradition",
address = "Switzerland",
}