Together we will go our way: The development of a stakeholder framework for rural gay pride events

Cliff Lewis, Felicity Small, Michael Mehmet

Research output: Book chapter/Published conference paperConference paperpeer-review


Pride events create general acceptance of alternative sexualities; contribute to the socio-economic systems of host communities; and help members of the LGBTIQ+ community develop a healthy sexual identity. However, research on pride events has largely focused on urban events, taking a geographic or sociological perspective. Given the heteronormative discourse within rural locations and the value of tourism, pride events could shift attitudes. Successful development of such events within rural communities necessitates that alternative voices are understood and considered. This paper accordingly takes a business perspective and puts forward a stakeholder framework, considering timeframes and varying decision factors, to understand pride events within rural locations. Based on the nuances of rural communities, it is proposed individuals may be members of multiple stakeholder groups over the timeframe of the event, and therefore may have multiple and conflicting decision criteria. The framework proposed provides a systematic approach to understanding and researching such events.
Original languageEnglish
Title of host publicationTravel and Tourism Research Association Conference
Subtitle of host publicationAdvancing Tourism Research Globally
Number of pages11
Publication statusPublished - 2019
Event2019 TTRA Annual International Conference - Grand Hyatt Melbourne, Melbourne, Australia
Duration: 25 Jun 201927 Jun 2019 (program)


Conference2019 TTRA Annual International Conference
Abbreviated titleNavigating shifting sands: research in changing times
OtherJoin us in Melbourne, Australia, for TTRA International’s 50th conference. Over the course of the conference, we will navigate the terrain of shifting sands – reflecting not only the great Australian deserts and coastline but also the influence of the external global environment on international tourism trends. Our keynote speakers are giants in their fields – one in tourism economics and social enterprise, while the other has an environmental/climate change background, an area that affects tourism deeply: Professor Pauline Sheldon and Professor Tim Flannery. Do not miss out on this opportunity to contribute to a global association and international conference that has been bringing together researchers from agencies, destinations, the industry and academia since its inception.
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