Towards a conceptual framework to motivators and barriers in internal, social media-based open innovation communities

Juergen Hirsch, Herbert Fischer

    Research output: Book chapter/Published conference paperConference paperpeer-review

    Abstract

    This paper evolves a conceptual framework for the determination of a motivation strategy which shall support the successful establishment of internal, social media based Open Innovation (OI) communities. These communities shall integrate (crowdsource) expert participants from specialist areas, businessand IT, evolving as much value creating knowledge as possible. It focuses on the motivational perspective of participants explaining potential motives and barriers in the cultural, organisational and strategic context of fi nancial services.It is based on the motivation theory of Wunderer and Küpers and integrates the actual body of knowledge in the fi eld of motivation in OI communities.Integrating motivating and demotivating aspects within the specifi c enterprise context it tries to deliver an integrated and holistic approach towards the complex topic of stimulating internal innovation communities based on social media technologies.The paper contributes to the knowledge of motivation in OI in a policy-making dimension by discussing the potential design-elements of an improved incentive strategy for social-media based innovation processes. Furthermore it might contribute in a theoretical way by testing a motivation theory in an internal, social-media based open innovation set-up. In addition it might contribute in a methodological dimension by the ability of reusing the conceptual framework within other industry-specifi c contexts. Last but not least it suggests directions for further research.
    Original languageEnglish
    Title of host publicationAKWI Regenbsurg
    Subtitle of host publicationProzesse, Technologie, Anwendungen, Systeme und Management
    Place of PublicationRegensburg and Berlin (Verlag News&Media)
    PublisherThomas Barton, Burkhard Erdlenbruch, Frank Herrmann, Christian Müller
    Pages247-262
    Number of pages16
    ISBN (Electronic)9783936527384
    Publication statusPublished - 2014
    EventBusiness informatics - Technical University Regensburg
    Duration: 07 Sep 201410 Sep 2014

    Conference

    ConferenceBusiness informatics
    Period07/09/1410/09/14

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