Towards common nomenclature for public relations evaluation: does Return on Investment (ROI) have a central role?

Thomas Watson

    Research output: Book chapter/Published conference paperConference paper

    Original languageEnglish
    Title of host publication12th BledCom
    Subtitle of host publicationPublic relations metrics: Evaluation and measurement
    EditorsDejan Vercic
    Place of PublicationLjubljana, Slovenia
    Publisherwww.bledcom.com
    Publication statusPublished - 2005
    Event12th International Public Relations Research Symposium - Lake Bled, Slovenia
    Duration: 01 Jul 200503 Jul 2005

    Conference

    Conference12th International Public Relations Research Symposium
    Period01/07/0503/07/05

    Cite this

    Watson, T. (2005). Towards common nomenclature for public relations evaluation: does Return on Investment (ROI) have a central role? In D. Vercic (Ed.), 12th BledCom: Public relations metrics: Evaluation and measurement www.bledcom.com.