Towards common nomenclature for public relations evaluation: does Return on Investment (ROI) have a central role?

Thomas Watson

Towards common nomenclature for public relations evaluation: does Return on Investment (ROI) have a central role?

Thomas Watson

Research output: Book chapter/Published conference paper › Conference paper › peer-review

Original language	English
Title of host publication	12th BledCom
Subtitle of host publication	Public relations metrics: Evaluation and measurement
Editors	Dejan Vercic
Place of Publication	Ljubljana, Slovenia
Publisher	www.bledcom.com
Publication status	Published - 2005
Event	12th International Public Relations Research Symposium - Lake Bled, Slovenia Duration: 01 Jul 2005 → 03 Jul 2005

Conference

Conference	12th International Public Relations Research Symposium
Period	01/07/05 → 03/07/05

Cite this

@inproceedings{d7594cc8650c425f98ad915ee1fafa87,

title = "Towards common nomenclature for public relations evaluation: does Return on Investment (ROI) have a central role?",

author = "Thomas Watson",

note = "Imported on 03 May 2017 - DigiTool details were: publisher = Ljubljana, Slovenia: www.bledcom.com, 2005. editor/s (773b) = Vercic, Dejan; Event dates (773o) = 1-3 July 2005; Parent title (773t) = 12th International Public Relations Research Symposium.; 12th International Public Relations Research Symposium ; Conference date: 01-07-2005 Through 03-07-2005",

year = "2005",

language = "English",

editor = "Dejan Vercic",

booktitle = "12th BledCom",

publisher = "www.bledcom.com",

}

TY - GEN

T1 - Towards common nomenclature for public relations evaluation

T2 - 12th International Public Relations Research Symposium

AU - Watson, Thomas

N1 - Imported on 03 May 2017 - DigiTool details were: publisher = Ljubljana, Slovenia: www.bledcom.com, 2005. editor/s (773b) = Vercic, Dejan; Event dates (773o) = 1-3 July 2005; Parent title (773t) = 12th International Public Relations Research Symposium.

PY - 2005

Y1 - 2005

M3 - Conference paper

BT - 12th BledCom

A2 - Vercic, Dejan

PB - www.bledcom.com

CY - Ljubljana, Slovenia

Y2 - 1 July 2005 through 3 July 2005

ER -