Traditional Cultural Values, Political Ideologies and Luxury Consumption Desire in China: A Conceptual Model.

Gong Sun, Steven D'Alessandro, Hume Winzar

Research output: Book chapter/Published conference paperConference paper

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Abstract

The booming Chinese luxury market provides a worthwhile topic for marketing researchers.Based on the theory that consumption can be affected by both cultural and political factors, inthis paper the authors analyse the influence of traditional cultural values (face, harmony,moderation and ordering relationship) and political ideologies (Maoism and Deng's theory) onindividuals' materialism and luxury consumption desire (LCD) in China. This paper outlines aconceptual model and a set of linked hypotheses for future research in this area.
Original languageEnglish
Title of host publicationANZMAC 2010
Subtitle of host publicationDoing more with less
Place of PublicationAustralia
PublisherANZMAC
Pages1-11
Number of pages11
ISBN (Electronic)9780473178208
Publication statusPublished - 2010
EventAustralian and New Zealand Marketing Academy Conference - Christchurch, NZ, New Zealand
Duration: 29 Nov 201001 Dec 2010

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference
CountryNew Zealand
Period29/11/1001/12/10

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  • Cite this

    Sun, G., D'Alessandro, S., & Winzar, H. (2010). Traditional Cultural Values, Political Ideologies and Luxury Consumption Desire in China: A Conceptual Model. In ANZMAC 2010: Doing more with less (pp. 1-11). ANZMAC.