Traditional Cultural Values, Political Ideologies and Luxury Consumption Desire in China: A Conceptual Model.

Gong Sun, Steven D'Alessandro, Hume Winzar

    Research output: Book chapter/Published conference paperConference paperpeer-review

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    Abstract

    The booming Chinese luxury market provides a worthwhile topic for marketing researchers.Based on the theory that consumption can be affected by both cultural and political factors, inthis paper the authors analyse the influence of traditional cultural values (face, harmony,moderation and ordering relationship) and political ideologies (Maoism and Deng's theory) onindividuals' materialism and luxury consumption desire (LCD) in China. This paper outlines aconceptual model and a set of linked hypotheses for future research in this area.
    Original languageEnglish
    Title of host publicationANZMAC 2010
    Subtitle of host publicationDoing more with less
    Place of PublicationAustralia
    PublisherANZMAC
    Pages1-11
    Number of pages11
    ISBN (Electronic)9780473178208
    Publication statusPublished - 2010
    EventAustralian and New Zealand Marketing Academy Conference - Christchurch, NZ, New Zealand
    Duration: 29 Nov 201001 Dec 2010

    Conference

    ConferenceAustralian and New Zealand Marketing Academy Conference
    Country/TerritoryNew Zealand
    Period29/11/1001/12/10

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