Trust and the CEO

Donald Alexander

Research output: Other contribution to conferenceAbstract


Trust is recognised a foundation stone of societal stability. If we cannot trust family, friends, doctors, nurses, or colleagues then who can we trust? Politicians?
Scientists? Bureaucrats? The media? CEO’s? The 2017 Edelman Trust Barometer reported a large loss in trust across most businesses world-wide. The research also reported on how CEOs might prevent a further erosion of trust. What can be done about this dire situation in the business environment?
PhD research over the past six years highlights that core CEO attributes that are sought by investors, analysts and the business media are transparency, honesty, and trustworthiness. The outcomes of this research are that CEO’s need to be aware of how their communication attributes are received by external stakeholders because they play an important part in the management of external stakeholder perceptions.
The basis of this research project is finding the communication dimensions for a CEO-key external stakeholder relationship, which can be measured and which can be used by a CEO to better understand their need to be an effective communicator when dealing with those external stakeholders
Original languageEnglish
Publication statusPublished - 05 Jul 2017
EventAustralia and New Zealand Communication Association (ANZCA) 2017 Annual Conference - University of Sydney, Sydney, Australia
Duration: 04 Jul 201707 Jul 2017 (Conference website) (Conference proceedings)


ConferenceAustralia and New Zealand Communication Association (ANZCA) 2017 Annual Conference
Abbreviated titleCommunication worlds: Access, voice, diversity, engagement
OtherThe Australian and New Zealand Communication Association (ANZCA) brings together researchers, students, and teachers from an expanding array of communication disciplines. Established as the Australian Communication Association in 1980, the trans-Tasman character of the association was formally recognised in 1994. The Association encourages and promotes scholarship in the broad field of communication teaching and research and supports vital forums for communicating research. These include the annual conference and two journals, Communication Research and Practice and Media International Australia.
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