Trust and the CEO

Donald Alexander

    Research output: Other contribution to conferenceAbstract


    Trust is recognised a foundation stone of societal stability. If we cannot trust family, friends, doctors, nurses, or colleagues then who can we trust? Politicians?
    Scientists? Bureaucrats? The media? CEO’s? The 2017 Edelman Trust Barometer reported a large loss in trust across most businesses world-wide. The research also reported on how CEOs might prevent a further erosion of trust. What can be done about this dire situation in the business environment?
    PhD research over the past six years highlights that core CEO attributes that are sought by investors, analysts and the business media are transparency, honesty, and trustworthiness. The outcomes of this research are that CEO’s need to be aware of how their communication attributes are received by external stakeholders because they play an important part in the management of external stakeholder perceptions.
    The basis of this research project is finding the communication dimensions for a CEO-key external stakeholder relationship, which can be measured and which can be used by a CEO to better understand their need to be an effective communicator when dealing with those external stakeholders
    Original languageEnglish
    Publication statusPublished - 05 Jul 2017
    EventAustralia and New Zealand Communication Association (ANZCA) 2017 Annual Conference - University of Sydney, Sydney, Australia
    Duration: 04 Jul 201707 Jul 2017 (Conference website ) (Conference website)


    ConferenceAustralia and New Zealand Communication Association (ANZCA) 2017 Annual Conference
    Abbreviated titleCommunication worlds: Access, voice, diversity, engagement
    OtherThe conference invited reflections on the worlds of communication we inhabit, create and reshape – from ancient, modern and future communication worlds through to colonial and postcolonial worlds, activist and start-up worlds, ecologies, ecosystems and environments.

    As we can see from our various encounters with the internet and social media across the globe, different types of ‘worlding’ enable and/or inhibit our access to, voice, participation in and engagement with media and communication spheres. With these four concepts in mind, ANZCA 2017 sought to explore who has access to our symbolic worlds and who is excluded from them; what knowledges, skills, resources and strategies enable us to enter these worlds; and what forms of presence these environments support, as well as what absences they suggest. Our second theme explored the concepts of voice and listening – who decides, on what terms and with what consequences, when people are given platforms to speak? How and in what contexts are they heard? Media diversity was a third theme, inviting accounts of how we might reimagine communication worlds, policies, practices and platforms for the more effective expression of cultural diversity. Engagement, our final theme asked colleagues how we might invite and recruit people to communicate in our worlds, and how we might we gauge the depth, breadth or scope of their interests, responses and contributions.
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