Trust Formation at the Growth Stage of a Business-to-Business Relationship

David Dowell, Troy Heffernan

    Research output: Book chapter/Published conference paperConference paperpeer-review

    72 Downloads (Pure)
    Original languageEnglish
    Title of host publicationANZMAC 2004
    Subtitle of host publicationMarketing Accountabilities and Responsibilities, Proceedings
    EditorsJim Wiley, Peter Thirkell
    Place of PublicationWellington
    PublisherAustralian & New Zealand Marketing Academy
    Number of pages7
    ISBN (Electronic)0475222151
    Publication statusPublished - 2004
    EventMarketing accountabilities and responsibilities - Wellington, NZ, New Zealand
    Duration: 29 Nov 200401 Dec 2004


    ConferenceMarketing accountabilities and responsibilities
    Country/TerritoryNew Zealand

    Cite this