Trust Formation at the Growth Stage of a Business-to-Business Relationship

David Dowell, Troy Heffernan

Research output: Book chapter/Published conference paperConference paper

23 Downloads (Pure)
Original languageEnglish
Title of host publicationANZMAC 2004
Subtitle of host publicationMarketing Accountabilities and Responsibilities, Proceedings
EditorsJim Wiley, Peter Thirkell
Place of PublicationWellington
PublisherAustralian & New Zealand Marketing Academy
Pages1-7
Number of pages7
ISBN (Electronic)0475222151
Publication statusPublished - 2004
EventMarketing accountabilities and responsibilities - Wellington, NZ, New Zealand
Duration: 29 Nov 200401 Dec 2004

Conference

ConferenceMarketing accountabilities and responsibilities
CountryNew Zealand
Period29/11/0401/12/04

Cite this

Dowell, D., & Heffernan, T. (2004). Trust Formation at the Growth Stage of a Business-to-Business Relationship. In J. Wiley, & P. Thirkell (Eds.), ANZMAC 2004: Marketing Accountabilities and Responsibilities, Proceedings (pp. 1-7). Australian & New Zealand Marketing Academy.