Trust Formation in Cross-Cultural Business to Business Relationships.

Troy Heffernan

    Research output: Contribution to journalArticlepeer-review

    49 Citations (Scopus)

    Abstract

    Given the increase in the globalisation of the world's economies, the importance of building successful cross-cultural business to business partnerships is emerging as a critical strategy for organisations to consider. For these forms of relationships trust has been identified as an essential component of success. However, little is known about the development and formation of trust in cross-cultural business to business relationships. Consequently, triangulating two qualitative techniques, this paper examines the development of trust through the initial three stages of the relationship lifecycle. Findings suggest that trust develops in markedly different forms dependent on the lifecycle stage of the relationships.
    Original languageEnglish
    Pages (from-to)114-125
    Number of pages12
    JournalQualitative Market Research
    Volume7
    Issue number2
    DOIs
    Publication statusPublished - 2004

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