Abstract
Trust has generally been presented in the literature as a phenomenon derived through cognitive and affective processes, and developing within specific, defined stages of a collaborative relationship. This process perspective has been enhanced through viewing relationships as interactions and exhibiting downwards competence trust spirals and trust-building loops. Service Dominant Logic positions value creation as central to ongoing interactivity between customers (individual buyers or client organisations) and providers. Framing trust within this interactivity, we offer a complexity explanation of trust as a self-organising, adaptive phenomenon, self-organising as a consequence of each interaction, and adapting in response to trust experiences and knowledge external to the relationship.
Original language | English |
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Title of host publication | BAM2012 |
Subtitle of host publication | Management Research Revisited: Prospects for Theory and Practice |
Place of Publication | United Kingdom |
Publisher | BAM |
Pages | 1-23 |
Number of pages | 23 |
Publication status | Published - 2012 |
Event | British Academy of Management Conference - Cardiff Business School, United Kingdom Duration: 11 Sept 2012 → 13 Sept 2012 |
Conference
Conference | British Academy of Management Conference |
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Country/Territory | United Kingdom |
Period | 11/09/12 → 13/09/12 |