The Australian federal election of 2013 provides the context for a consideration of whether or not a public theology must reconsider its interdisciplinary nature. The electoral campaign itself is made up of a series of notable public issues and competing personalities. This election is marked by the rise of social media and its challenge to the mainstream media. It is a public territory marked by moments of serious policy discussion interspersed with the trivia often found on Facebook and Twitter. The new media is fast-paced, often impressionistic. The standard default position of the church during an electoral campaign is to produce leaflets and manifestoes. They may be posted on an agency website but are they nimble enough for this changing public sphere?