Type, trends and fashion: A study of the late twentieth century proliferation of typefaces

Anthony Cahalan

Research output: Book/ReportBook

Abstract

ever-increasing number of typefaces does not appear able to be sustained in the marketplace. The second conclusion is that a checklist of criteria which are likely to have an impact on the popularity of a typeface would prove invaluable to designers and distributors of typefaces in a contracting and highly competitive marketplace. The third conclusion is that the explosion of typeface designs has caused the significance of typefaces to move from being viewed as the products of a specialist area of printing craft with its own mystique and history to one of a tradable commodity of debatable value within visual culture, susceptible to piracy, and able to be considered in theoretical terms of consumption, trends analysis and fashion.
Original languageEnglish
Place of PublicationNew York
PublisherMark Batty Publisher
Number of pages348
ISBN (Print)9780979554612
Publication statusPublished - 2007

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