Understanding why: Push-factors that drive rural tourism amongst senior travellers

Cliff Lewis, Steve D'Alessandro

Research output: Contribution to journalArticlepeer-review

25 Citations (Scopus)


This research examined the push-motives driving domestic rural tourism amongst senior travellers. An understanding of this is essential to stimulate rural tourism and to redistribute visitors from high volume destinations to other locations. Applying the push-pull framework, an online survey of Australians aged over 50 was conducted. Participants were asked where they went and what motivated their trip. Based on the trip pattern followed, two rural trip segments were identified - those who preferred the east-coast (Eastern Staters), and those who did not have a geographic preference but travelled to remote destinations (Aussie Roundabouts). Rural travel was found to be driven by three motives, however, their influence differed based on the trip pattern. Eastern Staters were pushed to relax and escape, and experience novelty and adventure. Aussie Roundabouts travelled for a romantic getaway.
Original languageEnglish
Article number100574
Pages (from-to)1-10
Number of pages10
JournalTourism Management Perspectives
Early online date06 Sep 2019
Publication statusPublished - Oct 2019


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