Value Creation in a Virtual Network Organisation: An Intelligent-Agent Systems Approach

Wai Ho; Denise Jarratt; Mohamed Anver

Value Creation in a Virtual Network Organisation: An Intelligent-Agent Systems Approach

Wai Ho, Denise Jarratt, Mohamed Anver

Research output: Book chapter/Published conference paper › Conference paper › peer-review

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Abstract

Global competition and rapid changes in industry structure are encouraging organisations to address needs for flexibility and real-time value creation and delivery (Achrol, 1997; Eggert and Ulaga, 2002). The objective of this paper is to develop a framework to guide the real-time creation and delivery of customer value in a virtual network organisation in the business-tobusiness sector (B2B). The proposed theoretical framework explains how superior customer value can be generated through the application of an Intelligent-Agent System (IAS) in which agents simultaneously represent customer focus, customer orientation and market orientation.

Original language	English
Title of host publication	Broadening the boundaries
Editors	Sharon Purchase
Place of Publication	University of Western Australia
Publisher	ANZMAC
Pages	26-32
Number of pages	7
ISBN (Electronic)	064645546X
Publication status	Published - 2005
Event	Australian and New Zealand Marketing Academy (ANZMAC) Conference - Fremantle, Australia, Australia Duration: 05 Dec 2005 → 07 Dec 2005

Conference

Conference	Australian and New Zealand Marketing Academy (ANZMAC) Conference
Country/Territory	Australia
Period	05/12/05 → 07/12/05

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Value Creation in Virtual Network Organisations: An Intelligent-Agent Systems ApproachAccepted author manuscript, 189 KB

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title = "Value Creation in a Virtual Network Organisation: An Intelligent-Agent Systems Approach",

abstract = "Global competition and rapid changes in industry structure are encouraging organisations to address needs for flexibility and real-time value creation and delivery (Achrol, 1997; Eggert and Ulaga, 2002). The objective of this paper is to develop a framework to guide the real-time creation and delivery of customer value in a virtual network organisation in the business-tobusiness sector (B2B). The proposed theoretical framework explains how superior customer value can be generated through the application of an Intelligent-Agent System (IAS) in which agents simultaneously represent customer focus, customer orientation and market orientation.",

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AU - Anver, Mohamed

N1 - Imported on 03 May 2017 - DigiTool details were: publisher = University of Western Australia: ANZMAC, 2005. editor/s (773b) = Purchase, Sharon; Event dates (773o) = 5-7 December 2005; Parent title (773t) = Australian and New Zealand Marketing Academy (ANZMAC) Conference.

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N2 - Global competition and rapid changes in industry structure are encouraging organisations to address needs for flexibility and real-time value creation and delivery (Achrol, 1997; Eggert and Ulaga, 2002). The objective of this paper is to develop a framework to guide the real-time creation and delivery of customer value in a virtual network organisation in the business-tobusiness sector (B2B). The proposed theoretical framework explains how superior customer value can be generated through the application of an Intelligent-Agent System (IAS) in which agents simultaneously represent customer focus, customer orientation and market orientation.

AB - Global competition and rapid changes in industry structure are encouraging organisations to address needs for flexibility and real-time value creation and delivery (Achrol, 1997; Eggert and Ulaga, 2002). The objective of this paper is to develop a framework to guide the real-time creation and delivery of customer value in a virtual network organisation in the business-tobusiness sector (B2B). The proposed theoretical framework explains how superior customer value can be generated through the application of an Intelligent-Agent System (IAS) in which agents simultaneously represent customer focus, customer orientation and market orientation.

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ER -

Value Creation in a Virtual Network Organisation: An Intelligent-Agent Systems Approach

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