Virtual business models to address real world strategic challenges

Denise Jarratt, James Thompson

    Research output: Book chapter/Published conference paperConference paperpeer-review

    8 Downloads (Pure)


    In a virtual business world, real world constraints of operating within a single, integrated, strategic orientation, and the complexity and challenges associated with realising an alternative strategic orientation, can be addressed. The objective of this research was to design a software agent framework as a virtual business model to act in concert with a real business environment experiencing significant challenges in realigning its production orientation to one focussing on its client organisations and their markets. This duel system has been designed to ensure key insights generated through intelligent agents representing distinct, desired orientations contained within the virtual business model, as well as those from real world operations, are brought to the foreground for strategic decision-making. A virtual business model can provide customer and market relevant strategic input as the firm moves through transition to build a new, cohesive culture to support collaboration between an organisation and its customers.
    Original languageEnglish
    Title of host publicationBAM2008
    Subtitle of host publicationthe Academy goes relevant
    EditorsGail Clarkson
    Place of PublicationUK
    Number of pages23
    ISBN (Electronic)095496084X
    Publication statusPublished - 2008
    EventBritish Academy of Management Conference - Harrogate, UK, United Kingdom
    Duration: 09 Sept 200811 Sept 2008


    ConferenceBritish Academy of Management Conference
    Country/TerritoryUnited Kingdom


    Dive into the research topics of 'Virtual business models to address real world strategic challenges'. Together they form a unique fingerprint.

    Cite this