Voice in online social relations

Research output: Book chapter/Published conference paperConference paperpeer-review


Voice is an important component of discourse that provides insights into the social relations and interactions of participants in online contexts. Voice is conceptualised in this study as human communication through a range of actions that include speaking, writing and sharing, components of discourse used when interacting with others in mediated spaces and within a broader context of public relations practice. While considerable attention in communication scholarship is focused on voice, as an important form of social capital, minimal attention is paid to voice within social media. Participants’ tone of voice and social languages are instrumental in conveying online identities to others and in helping participants assess who they choose to interact with online. This research investigated the online participant voices within an Australian Government campaign about binge drinking. This study investigated voice as one of the cues participants used in conveying identities to others with whom they chose to socialise with online. Discourse analysis (Gee 2014) was used to explore the participant voices within the campaign and how voice proved instrumental in establishing and maintaining social connections in virtual contexts. The study shows voice as have multiple functions online; giving life to our social interactions, informing our preferencing decisions and facilitating our social connectedness to others online. An understanding voice, as one component of online discourse, is important in understanding the preferencing decisions of participants in determining who they connect with online around relevant social issues.
Original languageEnglish
Title of host publicationRefereed Proceedings of the Australian and New Zealand Communication Association Conference 2017
Subtitle of host publicationCommunication Worlds: Access, Voice, Diversity, Engagement
EditorsFiona Martin
PublisherAustralian and New Zealand Communication Association
Number of pages18
ISBN (Electronic)1448-4331
Publication statusPublished - 2017
EventAustralia and New Zealand Communication Association (ANZCA) 2017 Annual Conference - University of Sydney, Sydney, Australia
Duration: 04 Jul 201707 Jul 2017
http://anzca2017.com/ (Conference website)
http://anzca.net/conferences/past-conferences/2017-conf/p2.html (Conference proceedings)


ConferenceAustralia and New Zealand Communication Association (ANZCA) 2017 Annual Conference
Abbreviated titleCommunication worlds: Access, voice, diversity, engagement
OtherThe Australian and New Zealand Communication Association (ANZCA) brings together researchers, students, and teachers from an expanding array of communication disciplines. Established as the Australian Communication Association in 1980, the trans-Tasman character of the association was formally recognised in 1994. The Association encourages and promotes scholarship in the broad field of communication teaching and research and supports vital forums for communicating research. These include the annual conference and two journals, Communication Research and Practice and Media International Australia.
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