'Wanting it now': Baby boomers and the public library of the future

Christina Williamson, Marion Bannister, Lynne Makin, Graeme Johanson, Don Schauder, Jen Sullivan

Research output: Contribution to journalArticlepeer-review

9 Citations (Scopus)


Baby boomers are epitomised by the phrase 'wanting it now'. This large group of the population is better educated, more technologically literate, generally wealthier than any previous generation and has high expectations of quality services and products. Just as they have led other social revolutions, baby boomers are expected to revolutionise the meaning of ageing and retirement. They are also renowned for their voracious consumption of information in all media, which means that libraries have good reason to be involved in planning and policy development if their services are to be considered relevant and timely.
Original languageEnglish
Pages (from-to)54-72
Number of pages19
JournalAustralian Library Journal
Issue number1
Publication statusPublished - 2006


Dive into the research topics of ''Wanting it now': Baby boomers and the public library of the future'. Together they form a unique fingerprint.

Cite this