Web portals as an exemplar for tourist destinations

M Rowe, W Pease, P. McLeod

    Research output: Book chapter/Published conference paperChapter


    Continuing on from an earlier article in this publication that considers portals and their relevance to destination tourism, this article investigates the case study of the Margaretriver.com Web portal. Margaretriver.com is based on a brokerage model of portals and this structure has been important to its development. Also critical to its success is the collective approach taken by small and medium tourist enterprises (SMTEs) as they have coalesced around shared assets that belong to the region.
    Original languageEnglish
    Title of host publicationEncyclopedia of portal technologies and applications
    EditorsArthur Tatnall
    Place of PublicationHershey, PA, USA
    PublisherInformation Science Reference
    Number of pages4
    ISBN (Print)9781591409892
    Publication statusPublished - 2007


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