Web portals as an exemplar for tourist destinations

M Rowe, W Pease, P. McLeod

Research output: Book chapter/Published conference paperChapter


Continuing on from an earlier article in this publication that considers portals and their relevance to destination tourism, this article investigates the case study of the Margaretriver.com Web portal. Margaretriver.com is based on a brokerage model of portals and this structure has been important to its development. Also critical to its success is the collective approach taken by small and medium tourist enterprises (SMTEs) as they have coalesced around shared assets that belong to the region.
Original languageEnglish
Title of host publicationEncyclopedia of portal technologies and applications
EditorsArthur Tatnall
Place of PublicationHershey, PA, USA
PublisherInformation Science Reference
Number of pages4
ISBN (Print)9781591409892
Publication statusPublished - 2007

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