Continuing on from an earlier article in this publication that considers portals and their relevance to destination tourism, this article investigates the case study of the Margaretriver.com Web portal. Margaretriver.com is based on a brokerage model of portals and this structure has been important to its development. Also critical to its success is the collective approach taken by small and medium tourist enterprises (SMTEs) as they have coalesced around shared assets that belong to the region.
|Title of host publication||Encyclopedia of portal technologies and applications|
|Place of Publication||Hershey, PA, USA|
|Publisher||Information Science Reference|
|Number of pages||4|
|Publication status||Published - 2007|