Web portals as an exemplar for tourist destinations

M Rowe; W Pease; P. McLeod

doi:10.4018/978-1-59140-989-2

Web portals as an exemplar for tourist destinations

M Rowe, W Pease, P. McLeod

Research output: Book chapter/Published conference paper › Chapter

Abstract

Continuing on from an earlier article in this publication that considers portals and their relevance to destination tourism, this article investigates the case study of the Margaretriver.com Web portal. Margaretriver.com is based on a brokerage model of portals and this structure has been important to its development. Also critical to its success is the collective approach taken by small and medium tourist enterprises (SMTEs) as they have coalesced around shared assets that belong to the region.

Original language	English
Title of host publication	Encyclopedia of portal technologies and applications
Editors	Arthur Tatnall
Place of Publication	Hershey, PA, USA
Publisher	Information Science Reference
Pages	1157-1160
Number of pages	4
Edition	188
ISBN (Print)	9781591409892
DOIs	https://doi.org/10.4018/978-1-59140-989-2
Publication status	Published - 2007

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10.4018/978-1-59140-989-2

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ER -

Web portals as an exemplar for tourist destinations

Abstract

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