This paper reports a study of the critical determinants for adopting electronic markets (e-Market) in Australian small-and-medium sized enterprises (SMEs) within the technology-organization-environment (TOE) framework. Structural equation modelling and logistic regression are used for identifying the critical determinants for the adoption of e-Markets by Australian SMEs through testing a proposed conceptual model and proposing an alternative model. This study contributes to existing research by enriching an understanding of the critical determinants of adopting an e-Market in Australian SMEs and by providing a validated model for the interrelationships of the determinants in technology adoption.
|Title of host publication||The 23rd Australasian Conference on Information Systems (ACIS)|
|Place of Publication||Australia|
|Publisher||Australasian Conference on Information Systems|
|Number of pages||11|
|Publication status||Published - 2012|
|Event||Australasian Conference on Information Systems: ACIS 2012 - Deakin University, Geelong, Australia|
Duration: 03 Dec 2012 → 05 Dec 2012
http://acis2012.deakin.edu.au/ (Conference website - home page)
|Conference||Australasian Conference on Information Systems|
|Abbreviated title||Location, location, location|
|Period||03/12/12 → 05/12/12|
|Other||The Australasian Conference on Information Systems (ACIS) is the premier conference in Australasia for Information Systems academics. The conference covers technical, organisational, business, and social issues in the application of Information Technology (IT).|
Duan, S., Deng, H., & Corbitt, B. (2012). What Drives the Adoption of E-Market in Australian Small-and-Medium Sized Enterprises? An Empirical Study. In The 23rd Australasian Conference on Information Systems (ACIS) (pp. 1-11). Australasian Conference on Information Systems.