What Drives the Adoption of E-Market in Australian Small-and-Medium Sized Enterprises? An Empirical Study

Sophia Duan, Hepu Deng, Brian Corbitt

Research output: Book chapter/Published conference paperConference paperpeer-review


This paper reports a study of the critical determinants for adopting electronic markets (e-Market) in Australian small-and-medium sized enterprises (SMEs) within the technology-organization-environment (TOE) framework. Structural equation modelling and logistic regression are used for identifying the critical determinants for the adoption of e-Markets by Australian SMEs through testing a proposed conceptual model and proposing an alternative model. This study contributes to existing research by enriching an understanding of the critical determinants of adopting an e-Market in Australian SMEs and by providing a validated model for the interrelationships of the determinants in technology adoption.
Original languageEnglish
Title of host publicationThe 23rd Australasian Conference on Information Systems (ACIS)
Place of PublicationAustralia
PublisherAustralasian Conference on Information Systems
Number of pages11
Publication statusPublished - 2012
EventAustralasian Conference on Information Systems: ACIS 2012 - Deakin University, Geelong, Australia
Duration: 03 Dec 201205 Dec 2012
http://acis2012.deakin.edu.au/ (Conference website - home page)


ConferenceAustralasian Conference on Information Systems
Abbreviated titleLocation, location, location
OtherThe Australasian Conference on Information Systems (ACIS) is the premier conference in Australasia for Information Systems academics. The conference covers technical, organisational, business, and social issues in the application of Information Technology (IT).
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